Taxi Passenger Information Center
The Peace of Mind Ride
A taxi company was interested in providing real-time infotainment systems for its passengers. The systems were to be installed as flat panel displays in the backs of front seat headrests, allowing for convenient viewing by backseat passengers. Benefits to the passengers would include: GPS tracking, which should eliminate passenger concerns about routing, as well as advertisements and information of use to residents and travelers alike. Plans included display data covering hotels, restaurants, activities, local attractions, entertainment, and weather and safety bulletins. The taxi company anticipated recouping its investment, and more, through paid advertising.
‧Able to tolerate automobile DC power
Advantech's sealed, fanless ARK-1388V proved the ideal platform for this in-vehicle system. Its wide range of acceptable input power and built-in resilience more than fulfilled the specified requirements. Outfitted with GPS and Wi-Fi communications, data updates are painless and automatic. A seven-inch LCD screen embedded in the back of the headrest provides crisp, lively displays with the touch panel. The creative design offers interesting life to commuters. The ARK-1388 provides good performance in infotainment applications.
Passengers love the infotainment systems, especially the GPS readout, which lets them see just where they are, and where they are going. This gives peace of mind, especially for those unfamiliar with the city, quickly allaying any apprehensions about being “taken for a ride.”
The taxi company is rolling out their paid advertising program, and is already considering their next generation of in-vehicle infotainment systems, which may include interactive touch screens. This upgrade will depend, of course, on the success of the original system. Stay tuned.
Suggested Application Implementation
ARK-1388V UltraCompact, In-Vehicle Solution with Safe Start/Shutdown andWireless Functions
ARK-1382 Intel® ULV Celeron® M ULV 423 1.06 GHz / Core™ Duo ULV U2500 1.2 GHz Ultra-compact System